Trusted Sustainability Ratings That Convert Conscious Shoppers

Automatically assess your fashion and beauty portfolio with comprehensive brand ratings. And engage consumers on the issues they care about.

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Powering sustainability solutions at innovative companies

For RETAIL REAL ESTATE

Track the performance of your entire brand portfolio

Gain a comprehensive view of your retail portfolio's sustainability performance.
Leverage brand rating insights to optimise leasing decisions and help tenants improve.
Help shoppers make more responsible choices and future-proof your business.

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How URW Co-Developed the Sustainable Retail Index with Good On You

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For e-commerce Platforms

The full-stack sustainability solution for e-commerce

Engage and convert shoppers with shopping filters for top-rated brands.
Boost customer loyalty with robust and up-to-date sustainability data.
Drive sustainability improvements across your brand portfolio.

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How FARFETCH Grew ‘Conscious’ Sales 1.8x Faster With Good On You

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“Not only are they one of the most trusted global resources for consumers who want to make more sustainable purchases, Good On You’s platforms are also consistently in our top five sources of webstore traffic and referral-based conversions.”

— James Bartle, Outland Denim

For brands

Boost visibility with conscious consumers

Build trust with consumers by using your Good On You rating to communicate progress.
Get guidance on how to improve with Good Measures, the new sustainability hub for brands.
As your rating improves, increase visibility through Good On You’s large partner network.

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For publishers

The #1 affiliate network for promoting more sustainable brands

Immediately access more than 150 top rated brands and thousands of products.
Promote exclusive offers and incentives to engage and convert your audience.
Build audience trust by leveraging Good On You’s credible reputation.

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“Good On You gives us a simple way to tell consumers what brands are doing with regards to sustainability. It’s easy to grasp and in a language consumers can understand.”

—Alexandra Colac, Lead Sustainability and Business Development at Klarna

Retail’s leading sustainability rating system

Good On You is the most comprehensive and widely trusted sustainability ratings system for fashion and beauty brands. We cover the issues consumers care about based on industry consensus around best practices.

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Comprehensive ratings considering the entire value chain

Good On You rates thousands of brands on the most credible publicly available information, with each assessed on up to 1,000 data points across 100 critical issues.

Combining the best data sources into simple 5-point ratings

Ratings are based on the key principles of transparency and materiality—bringing together all the leading certifications, standards, and public information.

Guided by sustainability experts, driven by tech

Good On You's analysts use their sustainability expertise and proprietary rating technology to efficiently assess fashion and beauty brands for their disclosed policies and actions.