Empowering Consumers and Driving Change in Fashion
We’re helping people everywhere know brands’ impacts and make better choices. Millions of consumers trust Good On You’s transparent sustainability data and credible brand ratings. Our data solutions power conscious shopping experiences at many of the world’s leading e-commerce and tech platforms.
Credible sustainability data, powerful ratings tech
Good On You matches sustainability expertise with proprietary tech. This enables us to assess an unprecedented amount of publicly available and reliable data sources—up to 1,000 data points per brand across 100 key issues. We make the information accessible in user-friendly ratings that are trusted by leading platforms like Microsoft Bing and FARFETCH and advocates like Emma Watson.
Help the world vote with their wallets
Consumer choice is powerful. When we’re collectively making decisions based on our values, we can compel brands to improve, push governments to enact effective mandates, and transform our economy. We already help millions of consumers know how well fashion brands address their impacts on the issues that matter most. In the next decade, we’re on a mission to drive change across industries by empowering 1 billion people by 2030 to vote with their wallets. Together, we can choose a sustainable future.
From humble beginnings to industry leadership
Good On You was born
After the shocking Rana Plaza disaster in 2013 opened many consumers' eyes to the labour and environmental impacts of fashion, Gordon Renouf set out to create credible ratings to empower consumers.
The app was launched
Sandra Capponi joined Gordon Renouf as founding partner. The first Good On You app was launched for Android mobile devices in Australia with 300 ratings of the largest and most popular fashion brands.
Made waves in the USA
Following a successful crowdfunding campaign, Good On You launched in America, with hundreds of US brand ratings added to the app and a growing international user base.
Global launch and expansion
Good On You got a rebrand to launch globally with a new web directory, a methodology update developed in consultation with industry leaders, and a new ambassador in Emma Watson.
Extended our reach
Good On You reached millions of consumers through our own channels and through platforms such as FARFETCH. Our ratings services offering for e-commerce platforms and major retailers came out of beta.
Partners such as Microsoft and Klarna leveraged Good On You’s ratings tech to scale engaging experiences to millions more consumers. We launched Good Measures in partnership with FARFETCH to help brands of all sizes improve their sustainability performance.
In the News
Trusted by the press
Good On You’s ratings have shaped coverage in major outlets across the globe.
"Good On You is the place to find brands making genuine efforts to curb their carbon footprint."
— The New York Times
“Good On You helps retailers to educate increasingly conscious consumers about their ethical credentials.”
“The world’s leader when it comes to sustainability ratings of fashion labels.”
“The only way to tell if a garment has been ethically produced is … checking out its rating on Good On You.”
— The Guardian
Meet the team
A few of the pros behind the scenes
A long-time consumer advocate and leading voice on consumers’ right to know how brands impact today’s most critical issues.
One of fashion’s most vocal experts on data transparency and sustainable business practice, working to engage conscious consumers through strategic partnerships.
Head of Ratings
Environmental scientist and reporting standards expert leading a team of experienced analysts to operate Good On You’s rating system and develop our methodology.
Head of Product
Data-driven leader setting the vision for developing Good On You’s award-winning consumer products and growing enterprise and brand solutions.
Head of Technology
Savvy tech strategist, steering our dynamic team of engineers to develop cutting-edge solutions while maintaining enterprise-grade infrastructure, security, and performance.
Award-winning journalist, editorial director, and UX writer consulting with Good On You’s content team and collaborating on original data projects with leading reporters.
Head of Enterprise
Experienced executive leveraging her background in behavioural science and fashion tech to help global businesses reach conscious shoppers.
Agency veteran partnering with leading publishers and highly rated brands to boost engagement with conscious consumers.
Footwear design pro turned fashion sustainability advocate and entrepreneurial operations expert.
Good On You was founded in Australia. We acknowledge the Traditional Owners of Country throughout Australia and recognise their continuing connection to land, waters, and culture. We pay our respects to Elders past, present, and emerging.