About us
True sustainability starts with transparency
Since 2015, Good On You has assessed 7,000-plus brands on public evidence, all so the world can make better choices. What began as a viral fashion app is now the most transparent source for sustainability ratings across retail.
Trusted by decision makers, from shoppers to CEOs
Good On You is the independent source for brand sustainability ratings. Millions of consumers turn to Good On You to check how brands rate for people, planet, and animals. So do decision-makers at some of the world’s leaders in publishing, e-commerce, financial services, and commercial real estate. Our ratings are designed to make sustainability intelligence accessible, whether you’re shopping for sneakers or managing a portfolio of retail brands.
Our vision
Everyone has a right to know how brands rate
We believe you have a right to know how the things you buy are made, how workers are treated, and what steps brands are taking to protect the environment and animals. That’s why our in-house experts engage broadly across industry and civil society to develop methodologies that assess brands on widely agreed best practices. It’s why we assess any brand, solely on public evidence, and then publish every rating. Because you can’t change what you can’t see.
Our story
From viral Aussie app to global platform
2015
The app launched
Sandra Capponi joined as co-founder, and we rolled out the first iteration of our app in Australia with 300 brand ratings. It surpassed 10,000 downloads in just eight days.
2016
2017
Made waves in the USA
Following a successful crowdfunding campaign, Good On You launched in the United States, with hundreds of new brand ratings added to the app and a growing international user base.
Global launch, Emma Watson’s support
We went global and published more ratings to our new web directory. Our supporter Emma Watson teamed with Good On You for a sustainability-themed issue of Vogue Australia.
2018
2020
Wide consultation, Webby Award
We deepened our consultation across the industry with organisations such as Four Paws and CDP. And we snagged a Webby Award in the Fashion & Beauty category.
Reached millions of consumers
Good On You reached millions of consumers across our channels, in partnerships with Microsoft and Farfetch, and published trending reports based on our data.
2022
2024
Expanded beyond fashion
We created the first methodology of its kind for beauty, and the Beauty Sustainability Scorecard made headlines from the Financial Times to Fast Company.
Good Measures opens to all
We opened the waiting list to our brand rating tool, Good Measures, now available to help any fashion or beauty brand—rated or not—to improve its practices.
2025
2026
Sustainable Retail Index scales
We co-created the new Sustainable Retail Index Association and launched an independently monitored sustainability label scheme to simplify EU EmpCo compliance.
In the News
Trusted by the press
Good On You’s sustainability expertise and ratings have shaped coverage in major outlets the world over.
“Good On You helps retailers to educate increasingly conscious consumers about their ethical credentials.”
— Drapers
"Information on the environmental and social impact of brands is scarce. Seeking to solve that conundrum is Good On You, a platform that assesses companies on their value chain."
— Financial Times
“The only way to tell if a garment has been ethically produced is … checking out its rating on Good On You.”
— The Guardian
“Good On You has become the Ofsted for fashion – a reliable review system that can be accessed from wherever you might be shopping.”
—Harper's Bazaar
our #1 supporter
Emma Watson, early Good On You supporter
“Good On You is my benchmark for sustainable fashion. This means that when I’m given a platform to speak about my choice of outfit, I will have a meaningful story to tell. And it’s powerful.”
— Emma Watson
Meet the team
Led by experts in sustainability, tech, and editorial
Gordon Renouf
CEO
Sandra Capponi
Co-Founder
Kristian Hardiman
Head of Ratings
Ben Posseti
Chief Product Officer
Stéphanie Haywood
Partnerships Director
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JD Shadel
Brand Director
Denise Caggio
Partnerships Manager
Luka Host
Affiliate Coordinator
Good On You was founded in Australia. We acknowledge the Traditional Owners of Country throughout Australia and recognise their continuing connection to land, waters, and culture. We pay our respects to Elders past, present, and emerging.