About us

Empowering Consumer Choices to Create a Better Future

Every day, people and businesses make choices that have an impact on the world around us. Our brand ratings help millions of shoppers make more sustainable choices and influence meaningful changes across fashion, beauty and beyond. And we power engaging shopping experiences at many of the leading retailers and tech platforms.

Credible sustainability data, powerful ratings tech

Good On You matches sustainability expertise with proprietary tech. This enables us to assess an unprecedented amount of publicly available and reliable data sources—up to 1,000 data points per brand across 100 key issues. We make the information accessible in user-friendly ratings that are trusted by industry leaders including Unibail-Rodamco Westfield, Microsoft Bing and FARFETCH, and advocates like Emma Watson.

Our vision

Help the world vote with their wallets

Consumer choice is powerful. When we’re collectively making decisions based on our values, we can compel brands to improve, push governments to enact effective mandates, and transform our economy. Since 2015, we’ve already helped millions of consumers know how well fashion and beauty brands address their impacts on the issues that matter most. In the next decade, we’re on a mission to drive change across retail industries by empowering 1 billion people to vote with their wallets. Together, we can choose a sustainable future.

Our story

From humble beginnings to industry leadership

2015

Good On You was born

After the shocking Rana Plaza disaster in 2013 opened many consumers' eyes to the labour and environmental impacts of fashion, Gordon Renouf set out to create credible ratings to empower consumers.

The app was launched

Sandra Capponi joined Gordon Renouf as founding partner. The first Good On You app was launched for Android mobile devices in Australia with 300 ratings of the largest and most popular fashion brands.

2016

2017

Made waves in the USA

Following a successful crowdfunding campaign, Good On You launched in America, with hundreds of US brand ratings added to the app and a growing international user base.

Global launch and expansion

Good On You got a rebrand to launch globally with a new web directory, a methodology update developed in consultation with industry leaders, and a new ambassador in Emma Watson.

2018

2022

Extended our reach

Good On You reached millions of consumers through our own channels and through platforms such as FARFETCH. Our ratings services offering for e-commerce platforms and major retailers came out of beta.

Expanded innovation

Partners such as Microsoft and Klarna leveraged Good On You’s ratings tech to scale engaging experiences to millions more consumers. We launched Good Measures in partnership with FARFETCH to help brands of all sizes improve their sustainability performance.

2022

2024

New frontiers

We extended our impact from fashion into the beauty industry, leveraging our decade-long expertise to provide comprehensive sustainability ratings in new retail verticals.

In the News

Trusted by the press

Good On You’s ratings have shaped coverage in major outlets across the globe.

"Good On You is the place to find brands making genuine efforts to curb their carbon footprint."

— The New York Times

“Good On You helps retailers to educate increasingly conscious consumers about their ethical credentials.”

— Drapers

“The world’s leader when it comes to sustainability ratings of fashion labels.”

— Highsnobiety

“The only way to tell if a garment has been ethically produced is … checking out its rating on Good On You.”

— The Guardian

Meet the team

A few of the pros behind the scenes

Gordon Renouf

CEO

A long-time consumer advocate and leading voice on consumers’ right to know how brands impact today’s most critical issues.

Sandra Capponi

Co-Founder

One of fashion’s most vocal experts on data transparency and sustainable business practice, working to engage conscious consumers through strategic partnerships.

Kristian Hardiman

Head of Ratings

Environmental scientist and reporting standards expert leading a team of experienced analysts to operate Good On You’s rating system and develop our methodology.

Ben Posseti

Head of Product

Data-driven leader setting the vision for developing Good On You’s award-winning consumer products and growing enterprise and brand solutions.

Davide Gaido

Head of Technology

Savvy tech strategist, steering our dynamic team of engineers to develop cutting-edge solutions while maintaining enterprise-grade infrastructure, security, and performance.

JD Shadel

Editor-at-Large

Award-winning journalist, editorial director, and UX writer consulting with Good On You’s content team and collaborating on original data projects with leading reporters.

Penny Whitelaw

Head of Enterprise

Experienced growth executive helping global businesses leverage our tech and data to make decisions that drive growth, consumer trust, and positive change.

Stéphanie Haywood

Partnerships Director

Customer experience and success expert collaborating with enterprise partners to deliver engaging, compliant, more sustainable shopping solutions.

Denise Caggio

Affiliate Manager

Agency veteran partnering with leading publishers and highly rated brands to boost engagement with conscious consumers.

Luka Host

Affiliate Coordinator

Our champion for brands leading in sustainability, orchestrating the end-to-end brand experience to help them share their positive stories.

Angelique Matthews

Operations Manager

Footwear design pro turned fashion sustainability advocate and entrepreneurial operations expert.

Good On You was founded in Australia. We acknowledge the Traditional Owners of Country throughout Australia and recognise their continuing connection to land, waters, and culture. We pay our respects to Elders past, present, and emerging.