Good Measures
All the Tools Brands Need to Improve, All In One Place
Good Measures is the sustainability hub that helps brands of all sizes understand their impacts, get tailored guidance on where to focus, and easily update their Good On You rating.
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The sustainability hub for fashion brands, as seen in:
Improve performance
Deep insights and tips to improve, powered by Good On You ratings
Good Measures gives brands a 360-degree view of their impacts, Good On You rating, and benchmarking against industry best practices. Then it delivers smart suggestions that are tailored to each brand’s size, category, and sustainability journey—pinpointing the most substantive efforts to focus on next.
Get startedCommunicate credibly
The trusted way brands and platforms demonstrate sustainability
Since it’s based on our leading rating system, Good Measures helps brands become more transparent about what they’re doing and provides a credible solution for communicating their progress. It’s a seamless way to align with the solution already used by the top platforms and trusted by leaders across industries.
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Reach consumers
Boosted visibility and engagement for brands making real progress
As brands improve their performance, their increased Good On You rating opens up new opportunities. Reach millions of conscious consumers on platforms like Microsoft Bing, FARFETCH, and Otrium as well as through Good On You’s affiliate network and consumer editorial channels.
Get startedHelping brands do better, so consumers buy better
Good On You teamed up with FARFETCH to create Good Measures and empower brands to do better for people, the planet, and animals.
“Good On You has been a fantastic partner to work with over the last few years—they have rapidly become the leading platform for fashion sustainability ratings. It made perfect sense to partner with them to create Good Measures, a much-needed tool to equip our partners and, consequently, the whole industry to become more sustainable.”
— Tom Berry, Global Director of Sustainable Business at FARFETCH
Find out more about Good Measures
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