Boost Your Visibility With Conscious Consumers

Good On You ratings give you a clear framework to communicate your progress. Top-rated brands get opportunities to reach consumers across multiple platforms and channels.

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For brands

Success Story

“Great” brand
Outland Denim gets conversions with
Good On You

“Not only are they one of the most trusted global resources for consumers who want to make more sustainable purchases, Good On You’s platforms are also consistently in our top five sources of webstore traffic and referral-based conversions.”

— James Bartle, Founding CEO of Outland Denim

The credible way to communicate your progress

Leading platforms, publishers, and millions of shoppers use Good On You ratings as their benchmark. It’s the most trusted way for fashion and beauty brands to verify and communicate where you’re at on your sustainability journey.

Affiliate network

Good Measures

Join the affiliate network for highly rated brands

Brands who have first been independently assessed “Good” or “Great” by Good On You are invited to join the world’s first sustainability-led affiliate network, which gives you visibility across a growing network of leading publications and platforms.

Affiliate network

Tell your story across Good On You’s consumer channels

Good On You’s digital channels are some of the most widely used sources of sustainable information and inspiration. Brands that have first been rated “Good” or “Great” can join our member network to promote their story to a highly engaged consumer audience.

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Services and tools to help highly rated brands succeed

Affiliate network

Gain visibility across a growing network of leading publishers and platforms, where you can reach an engaged audience of conscious consumers who trust Good On You's ratings.

Offer promotions

We help you sustain an independent business by tapping into engaged communities of conscious consumers. Boost your exposure with new audiences by offering exclusive experiences and promotions.

Retail’s leading sustainability rating system

Good On You is the most comprehensive and widely trusted sustainability ratings system for fashion and beauty brands. We cover the issues consumers care about based on industry consensus around best practices.

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Comprehensive ratings considering the entire supply chain

Good On You rates thousands of brands on the most credible publicly available information, with each assessed on up to 1,000 data points across 100 critical issues.

Combining the best data sources into simple 5-point scores

Ratings are based on the key principles of transparency and materiality—bringing together all the leading certifications, standards, and public sustainability information.

Guided by sustainability experts, driven by tech

Good On You's analysts use their industry-leading expertise and proprietary rating technology to efficiently assess fashion brands' impacts across the entire supply chain.

Product > Good Measures

Improve with Good Measures, the sustainability hub for brands

Sustainability is challenging for any brand to navigate. That’s why we’ve teamed up with FARFETCH to launch a pioneering sustainability hub for brands that want to do better: Good Measures. It gives you deep insights into your Good On You rating and tailored guidance on how to improve. And as you make progress, you can update your rating and submit it for review by Good On You.

Discover Good Measures