How we rate

Robust, Comprehensive, Led By Sustainability Experts

We comprehensively aggregate transparent information about fashion sustainability—up to 1,000 data points across more than 100 key issues. Then we assess brands using our leading methodology, developed by a diverse range of experts.

Rating brands on industry-recognised best practices

Comprehensive

Assessing key issues across the value chain

Good On You rates brands on issues across the entire supply chain, from raw fibres and climate impacts to worker empowerment and circularity. Materiality is central to our methodology, which we’ve developed in consultation with industry experts and organisations. That means we assess and weight issues based on alignment with widely-accepted good practices.

Transparent

Aggregating all the credible public data

Transparent data is crucial in educating consumers, helping to shape industry regulation, and promoting accountability. That’s why we only use public data—our analysts use our proprietary tech to aggregate and verify published data from the most credible sources, including the best certification schemes, standards, independent assessments, and brands’ own reporting. Learn more about our rating methodology.

User driven

All the values consumers care about

Better consumer choices are driven by clear communication. Our easy-to-use rating system makes comprehensive brand assessments available to anyone with a simple five-point score. In addition, Good On You’s value labels recognise brand performance on key consumer issues such as organic, vegan, Fairtrade, and circular.

rating pillars

A 360-degree view of fashion brands’ impacts

We assess brands based on three key pillars: the planet, people, and animals. When we evaluate a brand, we take into account its size and the impact it has. This allows us to apply our methodology in a way that reflects the relative impact of small and large brands and their potential for change.

Planet

We assess a wide range of environmental issues, including resource use and waste management (e.g. fabrics, circularity, business models, microplastics, deforestation, biodiversity, product durability, and end-of-life impacts), climate and water impacts, chemical use and disposal, and more.

People

We assess brands’ impact on workers across the supply chain. This includes policies and practices on child labour, modern slavery, worker safety, freedom of association (i.e. the right to join a union), gender equality, diversity and inclusion, and living wages.

Animals

We rate brands’ animal welfare policies and, when applicable, how well they trace their animal-derived products. We identify and mark down brands that use fur, angora, and “exotic” animal skins and hairs. We consider whether and how the brand uses wool, leather, down, and other animal-derived fibres.

RATING SCALE

A simple scale that makes complex data accessible

Brands receive an overall rating on a clear and comparable five-point scale—based on their average scores for people, the planet, and animals.
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We synthesise the complexity of reliable, credible sustainability analysis into a simple, transparent rating system that facilitates consumer choice without obscuring a robust foundation.

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These brands disclose little to no relevant or concrete information about their practices. In some cases, they may make ambiguous claims that are unlikely to have a real-word impact.

These brands don’t have adequate policies to address impacts throughout their supply chains. They disclose some information in one or more areas and consider some issues.

These brands are starting to take positive steps. They’re transparent about some policies and practices to manage issues, and are making good progress on one or more of them.

These brands adopt policies and practices to manage multiple issues throughout their supply chain. They often demonstrate leadership in one or more areas.

These brands demonstrate leadership across the board. They are typically very transparent and have strong policies to address the most issues throughout their supply chain.

Guided by sustainability experts, driven by tech

Our team of top sustainability experts develops and maintains Good On You’s methodology in consultation with key industry leaders and organisations. Our proprietary tech ensures our data aggregation and analysis reaches a scale no other system can get close to.