Boost Your Visibility with Conscious Consumers
Good On You ratings give you a clear framework to communicate your progress. Top rated brands get opportunities to reach consumers across multiple platforms and channels.Get started
For Fashion brands
“Not only are they one of the most trusted global resources for consumers who want to make more sustainable purchases, Good On You’s platforms are also consistently in our top five sources of webstore traffic and referral-based conversions.”
— James Bartle, Founding CEO of Outland Denim
The credible way to communicate your progress
Leading platforms, publishers, and millions of shoppers use Good On You ratings as their benchmark. It’s the most trusted way for fashion brands to verify and communicate where you’re at on your sustainability journey.
Join the affiliate network for highly rated brands
Brands who have first been independently assessed “Good” or “Great” by Good On You are invited to join the world’s first sustainability-led affiliate network, which gives you visibility across a growing network of leading publications and platforms.
Tell your story across Good On You’s consumer channels
Good On You’s digital channels are some of the most widely used sources of sustainable fashion information and inspiration. Brands that have first been rated “Good” or “Great” can join our member network to promote their story to a highly engaged consumer audience.
Services and tools to help highly rated brands succeed
Gain visibility across a growing network of leading publishers and platforms, where you can reach an engaged audience of conscious consumers who trust Good On You's ratings.
We help you sustain an independent business by tapping into engaged communities of conscious consumers. Boost your exposure with new audiences by offering exclusive experiences and promotions.
Good On You publishes the leading source of information and inspiration about sustainable fashion on the internet. Our creative team of storytellers can help you build brand reputation through sponsored content.
Good Measures is the sustainability hub that helps brands do better, so consumers buy better. Understand your impacts, get tailored guidance on where to focus, and easily update your Good On You rating.
Fashion’s leading sustainability rating system
Good On You’s ratings are the most trusted in fashion, reflecting the issues consumers care about and the latest industry consensus on best practice for brand sustainability.Learn how we rate
Comprehensive ratings considering the entire supply chain
Good On You rates thousands of brands on the most credible publicly available information, with each assessed on up to 1,000 data points across 100 critical issues.
Combining the best data sources into simple 5-point scores
Ratings are based on the key principles of transparency and materiality—bringing together all the leading certifications, standards, and public sustainability information.
Guided by sustainability experts, driven by tech
Good On You's analysts use their industry-leading expertise and proprietary rating technology to efficiently assess fashion brands' impacts across the entire supply chain.
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Improve with Good Measures, the sustainability hub for brands
Sustainability is challenging for any brand to navigate. That’s why we’ve teamed up with FARFETCH to launch a pioneering sustainability hub for fashion brands: Good Measures. It gives you deep insights into your Good On You rating and tailored guidance on how to improve. And as you make progress, you can update your rating and submit it for review by Good On You.